HAPPINESS
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Starts With A Smile




Gonzales (a division of Service plan Benelux) created a local market stunt in Antwerp metro for the Belgian “choose happiness” campaign of The Coca-Cola Company.
With the insight “happiness starts with a smile”, Gonzales turned moody subway faces into smiling ones!


😊 Laughing Tram Man 😊

😊 Is Smile Contagious? 😊


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