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Friday, October 5, 2018

Royal Opera House “Feel Something New” by Atomic

Royal Opera House
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“Feel Something New”
by Atomic

This campaign to mark the revamped Royal Opera House uses a revolutionary imaging process to capture the shape and color of movement, blurring the lines between the moving and still image.
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Atomic created a series of striking abstract images using a new digital technology influenced by scientist Harold Edgerton, the inventor of many imaging devices such as the high-speed flash. 
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Over a three-day shoot, ballet and opera stars from the Royal Opera House constantly repeated choreographed moves at a meticulously measured pace, carefully adjusting their body shapes between each take.

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The campaign was written by Alex Wood, Dani Brown, Nigel Roberts and Dave Henderson, and art directed by Henderson and Pete Mould.
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